finio is a digital first neo bank with a focus on millennials.
finio
Brand Identity, Digital Design
finio is a digital first neo bank with a focus on millennials.
imagery
“The imagery is aimed at a young target group by reflecting elements from games and having a playful composition.”
Logo
“The finio logo takes up the fintech industry in its name. The arc representing the n and i symbolizes the transfer of data, money or information.”
“The bank cards reflect the young dynamic appearance of the brand by being kept in monochromatic colors. A subtle color gradient gives them additional depth.”
“The arch is used in different contexts and appears with various surfaces to make the brand more tangible and memorable.”
