Giving a luxury brand a sustainable image while strengthening its corporate culture.
Christian Dior
Visual Identity
Giving a luxury brand a sustainable image while strengthening its corporate culture.
The bottle initiative
“Plastic is no longer a sustainable solution for many companies, not even for Dior. There are many ways to get a company on a sustainable path. Dior's strategy lies in a water filtration system and reusable bottles.”
The Dior stickers
“It takes time and conviction to introduce employees to new topics. This is why Dior has chosen a creative approach. The creation of Dior stickers. They serve to personalise every single bottle and pursue an ambitious idea. Feeling connected to the brand and bringing the topic of sustainability into the daily focus.”
The Design
“Simplifying the products keeps the focus on the essentials parts. Shapes and colors.”
